Edi

Somebody on your team probably got told once that EDI is a big-broker thing — a Coyote or Echo problem, not a “we run 30 trucks and a shared inbox” problem. That’s wrong, and it’s costing you loads. Shippers and their routing guides don’t care how many power units you dispatch. If a manufacturer’s supply chain team runs their tender process through EDI 204, you either connect to it or you don’t get the freight. Plenty of small brokers assume that door is closed to them because “EDI” sounds like a six-figure IT project. It isn’t anymore, and the brokers who figure that out first are the ones picking up dedicated lanes their competitors can’t even see. ...