How to Get Customers as a New Freight Broker
Getting your first shippers as a new freight broker means proving you can cover loads reliably before you chase volume you can’t actually move. The fastest route is narrow: pick a handful of lanes where you already have carrier capacity, sell that capacity honestly, and let your first few loads do the talking. Burn a carrier on your third load and that referral pipeline closes before it opens. A freight broker is a licensed intermediary that arranges transportation between a shipper with freight and a carrier with a truck, collecting a margin between what the shipper pays and what the carrier is paid. New brokers often get this backwards — they chase shippers first and scramble for trucks second. That order is what burns carrier relationships. ...