Trucking Dispatch

Ask a dispatcher how their day went and you’ll usually get a laugh before an answer. Most days don’t go according to any plan they made at 6 a.m. A driver’s running late to a pickup, a broker wants a check call they already gave twenty minutes ago, and somebody’s still waiting on a rate confirmation that was supposed to go out before lunch. By the time you add it all up, dispatching isn’t one job. It’s five jobs wearing one name badge. ...

Most small carriers and brokerages start the same way: a spreadsheet someone built on a slow Tuesday, and it never stopped growing. Now it’s got fifteen tabs, three macros nobody remembers writing, and a driver pay formula that only works if you don’t sort column G. It’s not that spreadsheets are bad. It’s that they were never built to run dispatch for a fleet with more than a handful of trucks, and at some point the workaround cost more than the fix. ...